In 1and1Mail, there is a "email auto-fetching tool" under the "Tools" menu. When you browse the Internet and see some email addresses on some web pages that may fall into your target customer groups, it can help you easily and quickly enter the emails into 1and1Mail.

Here are the steps:

1. 1and1Mail -> Select "Tools" menu -> Click "Install email auto-fetching tool"

2. 1and1Mail -> Open "Address Book -> Select an address group -> Click "New Address" -> Select the "Multiple Entries" tab -> Check "Get addresses from IE" (You must keep this window open for the whole email auto-fetching function to work properly!)

3. Open IE, Firefox or Chrome -> Browse webpages that contain email addresses -> Right click the email address -> Select "Copy Email Address"

4. You will see a pop-up window from 1and1Mail indicating the the email address has been copied to 1and1Mail Address Book successfully.

PS: According to the CAN-SPAM Act, you should strictly observe the email opt-in procedure. 1and1Mail email auto-fetching tool can make your email marketing work more efficient, but it doesn't mean you can ignore the CAN-SPAM rules when sending mass emails.

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Based on CAN-SPAM laws, it is required that email marketers should provide recipients an option to opt out or unsubscribe from the list. It is not only a matter of etiquette but also a matter of the law that you make this opt-out process as easy as possible.

If you are using email marketing software like 1and1Mail, there are 2 ways to automate this opt-out or unsubscribe process:

I. Insert an unsubscribe email link in each email. e.g. “To unsubscribe, please send an email to unsubscribe@yourdomain.com”. Check this unsubscribe email regularly and batch remove the unsubscribers from your address book.

In 1and1Mail Email Template Editor,

1. Click “Insert” menu and select “Link”.
2. Select “(other)” in Type.
3. Type “mailto:youremail@yourdomain.com?subject=unsubscribe&body=Please unsubscribe me from your mailing list.” in URL.

II. Insert an unsubscribe link in each email that direct the recipient to your website to complete the opt-out process. e.g. “To unsubscribe, please click http://www.1and1soft.com/newsletter/?unsubscribe=email@gmail.com.” The landing page should be able to capture the link parameter and save the email address for further process.

In 1and1Mail Email Template Editor,

1. Click “Insert” menu and select “Link”.
2. Select “http:” in Type.
3. Type something like “http://www.1and1soft.com/newsletter/?unsubscribe=[%Email]” in URL. ([%Email] is the Macro text that will be replaced by the real recipient’s email when the mass emails are sent out through 1and1Mail. When the recipient click this link, the landing page should be able to capture the “?unsubscribe=[%Email]” parameter.)

It does take some effort to build the unsubscribe process at the beginning, but once it is set up, it saves you a lot of time in managing your email marketing campaigns.

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