Many large companies and small business owners host their websites and email accounts on GoDaddy servers. Therefore, email marketers also hope to send mass emails through Go Daddy email SMTP servers. This article introduces how to get the correct settings of GoDaddy SMTP server in your email marketing software.

1. In Go Daddy "My Account" Panel, click “Email”

2. Find the the email account you want to send mass emails with. Click “Manage Account”.

3. In the new window, click the Info Center icon of the email account you want to do mass mailing with.

4. In the next pop-up window, find the correct SMTP settings and port number of this email address. (Note: you can also find the daily sending quota of your email account on this page.)

5. Input the settings above into your email marketing software. Here we use 1and1Mail screen as an example.

6. Click "Test Account" in 1and1Mail to see if the setting is correct.

Now, you are ready to send out your first email marketing campaigns through GoDaddy email account with professional email marketing software.

In permission-based email marketing, the Inbox Placement Rate (IPR) is a deliverability benchmark that is used to determine what percentage of emails arrive at the recipients' inbox. It is a key metric that email marketers focus on nowadays.

Every ISP keeps a record of your reputation score. Every time you send mass emails, your reputation score is recalculated based on the complaint rates, number of expired email addresses and unknown accounts in your email list. Once your reputation score drops below the threshold, your account or IP address will be suspended or blacklisted.

Therefore, after each email marketing campaign, remember to clean up your email list by examining the open rate, click rate and website activity of each email address.

Reputation, once ruined, is hard to rebuild!