1and1Mail 3.26 has fixed another 2 bugs:

• Create table error in non-English OS
• List index out of bounds error

The complete 1and1Mail changelog can be viewed here.

After 30-day testing and receiving a few customer feedbacks, 1and1Mail is upgraded to version 3.24 and fixed a few bugs, especially in multi-threaded sending and multi account management.

Here are the details:

• Added notification pop-ups when a task is ended
• Bug fix: failed to send mass emails
• Bug fix: account assignment error in multi-thread sending
• Bug fix: failed to save account in new account group
• Bug fix: failed to resend unfinsihed emails
• Bug fix: HTML editor error in Win 7 64-bit
• Bug fix: failed to display account assignment correctly in multi-thread sending

The complete 1and1Mail changelog can be viewed here.

Whether or not email marketing software can be installed and run on a thumb drive depends on the stability of the thumb drive. When the software is sending mass emails, it is usually reading and writing data to and from the thumb drive, although not very frequently. If something goes wrong with the thumb drive (access error, or the thumb drive is removed), the software may stop running and it may affect the email deliverability of your marketing campaign.
 

Therefore, we suggest the following when you are running email marketing software on a thumb drive:

1. If the sending task can be finished within 30 minutes or the number of recipient is small, it is fine to run the software from a thumb drive. After all, the stability of the thumb drive is worse than hard disk, so it is better to keep the sending time short.

2. You can install the software on a thumb drive first, and copy the whole folder to the hard disk and run it from the hard disk. After sending out the email campaigns, you can copy the whole folder from the hard disk back to the thumb drive to ensure all data and records are stored in the same place.

Last but not least, if you are 1and1Mail Free Edition user, feel free to use the software anywhere you like. If you are 1and1Mail Personal and Business Edition user, 1 license only allows you to run the software on 1 PC.

Today 1and1Mail announced a major upgrade of its email marketing software for small and medium businesses. The upgrade includes a revolutionary new feature called Auto IP Switcher that increases email deliverability rate to a new level.

"In an email marketing campaign, Auto IP Switcher can increase the inbox placement rate by at least 30%," said Bill Graham, CEO of 1and1Soft. "It ensures your emails will be delivered accurately and safely to your clients' inbox."

Auto IP Switcher prevents sender's email accounts from being blacklisted and enables email marketers to send more emails out per day. It is most effective when working with multiple free email services, such as Gmail, Hotmail, Yahoo! Mail and AOL Mail.

Multi Account Manager is another feature that differentiates 1and1Mail from other mass mailing software. Through accurate grouping and segmentation of sender's email accounts in Multi Account Manager, email marketers are able to better organize their marketing campaigns and reduce the risk of being considered as a spammer.

"Our goal is to minimize the marketing cost and maximize the email marketing efficiency for our clients. I believe the new version can significantly boost 1and1Mail's market share," Bill continues, "we roll out an upgrade every 3 months and each upgrade is based on hundreds of customer feedbacks and new feature requests. That's why we have been growing so fast."

New 1and1Mail Free Edition downloads can be found at http://www.1and1soft.com/download/.

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About 1and1Mail

1and1Mail is free email marketing software specifically designed for small and medium business worldwide to create, schedule and send personalized mass emails, manage email contacts and design email newsletters.

1and1Mail differentiates itself from other mass mailing software by offering unique features that can greatly boost your email deliverability and lower your email marketing cost. These features include Automatic IP Switcher, Multi-threaded Sending, Email Template Downloader and Multi Account Manager. With 1and1Mail, you are able to not only send more emails to your customers per day, but also build a better corporate image with professional and well-designed email templates.
 

When you start a mass mailing task in 1and1Mail, sometimes you will encounter a pop-up message: "List index out of bounds (8)".

It is usually caused by your modification (import, add or delete) of emails in the address books that are being used by the ongoing task.

To resolve the issue, please restart 1and1Mail and start a new sending task. Make sure there is no change on the address book when the task is ongoing.

1and1Mail allows email marketers to personalize each email message to their recipients. Other than email marketing, let's look at more cases on how personalization has been applied to the Internet.

1. Personalized Search: In the past, everybody saw the same results when they searched the same keyword. Nowadays, search engines, such as Google, Yahoo and Bing, are monitoring your search history, search patterns and signals from your social networks to personalize your search results.

2. Personalized Recommenders: People have different favors. It is not effective to show everyone the same items when they visit your online store. So far, Amazon has done the best job in predicting what you want and like based on your click streams and purchase history. When you revisit their website or in your email inbox, you can see personalized recommendations every day.

3. Personalized Price: Different people have different price sensitivity. With technology, websites are able to know the customer better and offer them the best price at the right time to boost sales.

4. Integration of Personalization Strategies: Of course, if a site can apply all of the above personalized strategies together, it can achieve the best conversion rate. Apparently, Amazon is a good model to study. Check out their Today's Deals, Wish Lists, Browsing History and email marketing campaigns once in a while, and you can learn a lot about personalized Internet Marketing skills.

On the other hand, personalization may introduce privacy concerns for some users. Marketers should watch out local rules when implement relevant online marketing strategies.

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Download 1and1Mail 3.2 to start personalize your email marketing campaigns!

When you are sending mass emails using 1and1Mail, sometimes you will see a pop-up message saying that: “You have reached the daily sending limit. The limit may be imposed by your email service provider or your setting in 1and1Mail.” This is usually caused by the following:

1. You have reached the maximum sending amount you have set in 1and1Mail. To increase the amount, go to Account Manager, and modify the Sending Policy of that account. (1and1Mail suggests you not send more than 100 emails per account in 24 hours. If you want to send more, you can use other email accounts with 1and1Mail Personal Edition or Business Edition.)

2. You have reached the daily sending limit imposed by your email service provider (Gmail, Hotmail, Yahoo! Mail, AOL Mail, etc.). At this moment, your email account may be suspended and it will be recovered within 24 hours. You can verify this by viewing the Task Log. If the last few emails cannot be sent successfully, it is most likely your email accounts are temporarily suspended.

Most email service providers set a daily limit to prevent spamming. Regarding the daily sending limit and send rate of commonly used email accounts, please refer to here. If you want to go over the limit, you can use multiple email accounts and the Auto IP Switcher feature of 1and1Mail.

Nowadays, most email service providers keep a reputation score of each email account. Therefore, try to be conservative on the sending amount at the beginning to build up your reputation with the email service provider, and slowly increase it later.

We recommend you to use some affordable paid SMTP email services (e.g. GoDaddy) with 1and1Mail because they have a guarantee on the number of emails you can send out per day through their SMTP connection and high email deliverability.

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Download 1and1Mail Free Edition 3.2

In 1and1Mail 3.2, we are going to launch a new feature called "Auto IP Switcher" that can change your IP address automatically when you are sending your mass email campaigns. Why do you need it? How does it work?

1. Why do you need "Auto IP Switcher" in your email marketing software?

"Auto IP Switcher" can help us send more emails using free email accounts, such as Gmail, Hotmail, Yahoo! Mail and AOL Mail. But if you are using your corporate email accounts or paid email accounts, most likely you do not need this feature.

As we know, nowadays, most free email service providers have become very strict with mass mailing behaviors. None of them would like to become a victim of spammers. Therefore, they limit the daily sending limit of free email accounts in two ways:

(1) Daily quota of a single email account

On average, a single email account can send out 100 – 500 emails per day, depending on your account reputation with the service provider. To play safe, do not go over 100 per account per day, otherwise, your email account will be suspended soon. So, can I sign up multiple email accounts and send 100 × n emails per day? It depends on the following.

(2) Daily quota of multiple email accounts from a single IP address

To prevent you from sending mass mails by applying multiple email accounts, the service provider also sets a daily limit on number of emails from a single IP address. This is a very smart move because in most cases, one PC only has one IP over a certain period of time. It is difficult to send more emails with multiple email accounts under a single IP address.
 

2. How to get a new IP address to increase email deliverability?

The traditional way is: manually disconnect your Internet connection, and redial to reconnect.

In most cases, after you disconnect and redial, your PC  will be assigned a new IP address unless

(1) You connect to the Internet through a static IP.

(2) You connect to the Internet through a router. (You need to restart the router to get a new IP.)

(3) You connect to the Internet through the local network of your company or your school.
 

3. How to switch IP automatically in 1and1Mail?

To maximize the email deliverability, 1and1Mail uses a special way to do the IP switching. In 1and1Mail Personal Edition and Business Edition, you are allowed to add multiple email accounts from different email service providers, and also divide them into groups. 1and1Mail will change IP automatically based on groups, not based on a fixed time interval. Please follow the 3 steps as below:

(1) Enter your username and password in Redial Setting for Auto IP Switcher. (Tools -> Settings -> Auto IP Switcher)

(2) When you start the sending, 1and1Mail will select a certain number of email accounts from the same ESP (email service provider). For example, 2 email accounts from Gmail, 2 email accounts from Hotmail, 2 email accounts from Yahoo! Mail, 2 email accounts from AOL Mail. Since each of them are from different ESPs, it can fully take advantage of the power of a single IP address.

(3) 1and1Mail send mass emails out using the email addresses in Step 2 by turns. For example, send 20 emails through each email address. After it is finished, 1and1Mail automatically disconnect the Internet and redial to get a new IP, and then continue the sending through another group of new email addresses again.

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1and1Mail 3.2 will be launched in Nov 2011. You can download the Free Edition it from here. But since 1and1Mail Free Edition only allows 1 email account, the Auto IP Switcher only makes sense in Personal and Business Edition.

Once your email reaches your customers' email inbox safely, 2 factors are critical for the open rate of your email marketing campaign:

1. Sender's Name: Do your recipients know you? Emails with a known sender would be much more likely to be opened. When customers signed up your email newsletter, have you made it clearly that from whom they were expecting to get an email?

2. Email Subject: If you were the customers, would you open it? Is it easy to understand? Is it attractive enough? It works much better if you could customize the email subject to each of your recipient. It makes people feel respected.

Go ahead and make changes, and you'll see your email campaign open rate improve!

Some email marketers may encounter IP banning when sending mass emails through 1and1Mail. Whether or not your IP will be blocked depends on the following things:

1. If you are using your company email accounts or paid email accounts to send mass mails, your email service provider will simply suspend your email account or SMTP connection. Your IP is safe in this case.

2. If you are using free email accounts from Gmail, Yahoo! Mail, or Hotmail, and using dynamic IP through dail-up. Your IP will be temporarily suspended, but it will be resumed soon, because the IP will be assigned to someone else next time.

3. If you are doing mass mailing through a static IP, it is very likely your IP will be suspended until you contact your ISP and explain the reason.

In 1and1Mail 3.2 (to be released at the end of Oct), the Auto IP Switcher feature can help avoid the above situations as much as possible and increase your email deliverability.